Check the person's current job title in the 'Experience' section on LinkedIn for their location.
If multiple locations are listed under their current role, use the location displayed under their name and title at the top of their LinkedIn profile page. This step is only necessary if there are multiple locations mentioned.
If you do not want to source the postal addresses yourself, we offer this an an optional add-on service. Please contact barry@leadable.io if you would like to learn more.
Finding The Address
Visit the company's official website to see if there is an address listed for the location you identified. The best places to find this (in order) are:
Their 'Contact Us' page.
Their website footer.
Their 'About Us' page.
Their 'Careers' page (if needed, you can also go into specific job posts as they often give the office address here).
If the address isn’t on the website, go to the company's LinkedIn page.
Click on 'About'.
Scroll to 'Locations' to find the relevant address.
It is important to consider the likelihood that the prospect will actually receive the item when you are adding them. If you don't feel confident, don't choose this contact as it probably won't reach them.
Criteria For Address Consideration
Below is the criteria which we use at Leadable for our own campaigns. It is not required that you follow this, but we recommend it as a best practice that each contact should fit into one of these buckets:
Bucket 1: Same City As HQ
The prospect is located in the same city as the company’s headquarters.
Example: If both the prospect's location and the company HQ are in Los Angeles, CA, the prospect falls into this bucket.
Bucket 2: Same City As Secondary Office
The prospect is located in the same city as one of the company's secondary offices, not the headquarters.
Example: If the prospect is in Los Angeles, CA, and the company has a secondary office also in Los Angeles, CA (with HQ in Texas), the prospect falls into this bucket.
Bucket 3: Close To Any Office
The prospect is located in a city that is no more than a 1 hour drive from any listed office address.
Example: If the prospect is in Los Angeles, CA, and the closest company office is within a 1 hour drive, the prospect falls into this bucket. Use tools like Google Maps to calculate the distance.
Bucket 4: Same State As Any Office
The prospect's city is not mentioned, but they are located in the same state as any listed office address (always prioritize HQ if unsure).
Example: If the prospect's location is listed as California, and the company has an office in San Francisco, CA, the prospect falls into this bucket.
IMPORTANT NOTE: Unless otherwise agreed, all contacts must be based in the USA. There are additional costs for shipping overseas and it comes with a lower chance of the prospects receiving the items.
Additional Notes
Remote Workers:
Action: Do not include. They lack a specific office location.
Country-Specific Location Only:
Scenario: Prospect's location is listed only as a country.
Action: Avoid these due to insufficient location detail.
International HQ with Local Office:
Scenario: Company's main office is abroad but the prospect is near a local office.
Action: Include prospects if they are in the same country as the local office. Avoid if only the country is mentioned without a specific location.
Broader Regional Area:
Scenario: Prospect is located in a broad area like "Bay Area" or "Greater Chicago."
Action: Include if this area includes any company office.
Mismatched City, Same State:
Scenario: The prospect's city does not match any office city but is within the same state as one of the company's offices.
Action: Include the prospect if their city is within a one hour drive of any company office in the same state. Use the address of the nearest office within that range for campaign activities.